About

Hi, I’m Abdul!

In my earliest school days, I wasn’t exactly a fan of the traditional subjects. I often found myself wondering, Why am I learning this? Science, math—none of it made sense to me at the time. I got through it, though, managed to get enough grades to land me in college. But even there, subjects like economics and statistics felt like a chore. I knew I had to get through it, but I was still searching for something that really clicked with me.

That all changed when I discovered marketing. It was in university, at the point where I was ready to write off academics completely, that I stumbled into a marketing course. Finally, something sparked my interest! As social media and digital marketing began to take off, I realized that the sky was the limit. I could not only build a career but find joy in it, creating and earning while doing something I loved. This is where my journey in marketing beganWhen the social media boom hit, I quickly realized it was the next big thing—far beyond the reach of conventional marketing. What fascinated me was how digital platforms could blend the human touch with cutting-edge technology. I dove in headfirst, eager to learn everything I could about media buying, content creation, and the evolving world of digital marketing. This journey has been one of constant learning and growth, and I’m still just as passionate today.

Beyond marketing, I have two other great loves: fitness and travel. Whether I’m lifting weights or lifting my passport to explore a new culture, I find energy and inspiration in every corner of the world—especially when it comes to trying out new foods! These experiences shape my approach to marketing, as they remind me to keep things fresh, engaging, and always a bit adventurous.

What sets me apart? I’d say my willingness to embrace AI in marketing when others saw it as a threat. While some feared that AI would replace creative roles, I’ve always believed it to be an incredible tool that can elevate ideas and help us work smarter. I’m constantly exploring ways to incorporate AI into everyday marketing tasks, from drafting content to generating ad creatives using tools like MidJourney—because why rely solely on designers when you can do it yourself?

This blog is all about how we can smartly integrate AI into marketing, unleashing the full potential of our creativity. I want to show others that by blending AI with human ingenuity, we can do more than just keep up with trends—we can lead the way.

Oh, and fair warning: I bring a bit of sarcasm and humor to the table, because looking at things from a different perspective is how you find the real magic in both marketing and life.